GOODHAIR
Accra, Ghana · March 2027

WHERE AFRICAN HAIR IS CELEBRATED

The ultimate hair experience for beauty professionals, brands, entrepreneurs, and consumers. Three days of culture, commerce, and celebration in the heart of Accra.

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Woman with stunning natural African hair coils, vibrant and celebratory

5 SIGNATURE EXPERIENCES

Accra, Ghana · March 2027
  • THE HERITAGE RUNWAY
  • NATURAL HAIR EXPERIENCE
  • AFRICAN HAIR MARKETPLACE
  • CULTURAL BEAUTY EXPERIENCE
  • EDUCATION STAGE
  • PROTECTIVE STYLING
  • TRICHOLOGY TALKS
  • HAIR ARTISTRY SHOWCASE
The Show

MORE THAN A HAIR EXPO

The GOODHAIR Show seeks to inspire young Africans everywhere to see their natural hair for what it truly is — it represents power, beauty, and helps to establish the confidence nature intended for us to have.

LocationAccra, Ghana
FocusNatural Hair & Heritage
AudienceBrands, Stylists, Consumers

THE GOODHAIR SHOW BY THE NUMBERS

Headline Metric
Expected Attendees

Beauty professionals, brands, entrepreneurs, and consumers from across Africa and the diaspora.

Exhibitor Booths

Brands, artisans, and product innovators.

Education Sessions

Expert talks and workshops.

Show Days

Three full days of celebration.

City, Accra

Ghana's capital — the heart of it all.

GROW YOUR BRAND AT AFRICA'S PREMIER HAIR EVENT

Connect with thousands of natural hair enthusiasts, beauty professionals, and industry leaders. Position your brand at the centre of Africa's fastest-growing beauty movement.

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EXPERIENCE AREAS

THE HERITAGE RUNWAY

Traditional-inspired hairstyles reimagined for modern fashion. African designers and hair artists take the stage.

NATURAL HAIR MARKETPLACE

100+ natural haircare brands, local entrepreneurs, wig makers, artisans, and product innovators under one roof.

EDUCATION & EMPOWERMENT STAGE

Expert talks on hair texture, care, confidence, and building thriving hair businesses in Africa and beyond.

CULTURAL BEAUTY EXPERIENCE

Honoring the history, meaning, and evolution of African hairstyles — from ancient traditions to contemporary expression.

READY TO BE PART OF THE SHOW?